Email in the eye of the storm
Why disastrous times in travel needn’t mean a disastrous email campaign. 2010 may be looked back on as the ‘annus horribilis’ for those connected to the travel industry. As if the slow economic...
View ArticleHow to manage serial abandonment in an abandonment email programme
How do you handle people that abandon a purchase on a regular basis? If you are running abandoned purchase trigger emails you have two types of serial abandoner; those that use the follow up emails you...
View ArticleTop 10 tips for behavioural email
Emails targeted around different site behaviours are now becoming the norm online. As we’ve been involved in behavioural based email for 10 years now, I felt it was time to do a top ten tips focusing...
View ArticleRewarding Frequent Gamblers – A risky move or increasing the odds of customer...
It is human nature to want to be recognised and praised for personal loyalty, something which many marketers are taking advantage of. Think about the number of retail companies offering rebates,...
View ArticleThe Five Stages of the Email Lifecycle
Email is a bit of a special medium. Most people have got an email address that is unique to them, which makes it more in common with a mobile phone number than a postal address. An email address is...
View ArticleBasket abandonment myths debunked: No.1
“You can’t use offers in Basket Abandonment emails because it trains customers to deliberately abandon”. What tosh! All marketers know that offers improve conversion. To blandly state that you can’t...
View ArticleBasket abandonment myths debunked: No.2
I’ve seen a lot of advice recently suggesting that ‘recency is the key’, and all basket abandonment emails should be sent immediately. I find it quite depressing. Individuals giving this advice assume...
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